Why This TikTok-Famous Butt Cream Is Totally Worth The Hype (2024)

I’m smiling to cheek to cheek.

By Neha Tandon
Why This TikTok-Famous Butt Cream Is Totally Worth The Hype (1)

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My friends and family may call me a lotion hoarder, but as someone with super dry skin, I like to keep every room of my home stocked with body oils, butters, and lotions so that hydration is always within arm's reach. I cycle through body products quickly, but because of my sensitive skin and nose, I rarely land on standby favorites that I'd purchase again and again—till I tried Sol de Janeiro's Brazilian Bum Bum Cream (Amazon, $45).

It's hard to find body care products that deliver long-lasting hydration and a refreshing scent with clean ingredients, but this luxurious cocoa frosting-scented butter delivers all of that and more. It's no wonder it's a cult favorite body butter amongst beauty gurus and TikTokers alike.

Here's why it's a staple in my dry skin arsenal:

Sol de Janeiro Brazilian Bum Bum Cream

Why This TikTok-Famous Butt Cream Is Totally Worth The Hype (2)

It doesn’t irritate my sensitive skin.

The ingredients in this vegan and cruelty-free formula are super clean—from hydrating cupuaçu butter filled with fatty acids to antibacterial coconut oil, the luxurious butter feels super indulgent on my skin. It also soothes any redness or irritation I sometimes get on my thighs and back, especially after hot days spent in the sun.

For that reason, I love taking the mini version ($20, Amazon) with me on beach trips. I took this on vacation with me to India during a particularly hot summer, and when my skin inevitably got a bit red and irritated, I simply massaged a dollop of the Sol de Janeiro butter in before bed to wake up with refreshed, supple, and glowing skin (especially noticeable on my thighs and bum).

A little goes a long way.

If you didn't already guess it, "bum bum" (pronounced "boom boom") translates to "butt" in Portuguese. But, this lotion isn't just meant for your rear—and trust me, the second you take a sniff, you'll want to douse your entire body in it.

When I first got this, I was a bit surprised by the $45 price tag. It was more than I had ever spent on a body butter till I realized I really didn't need more than a small handful to cover my entire body generously. The best part is that I apply this in the morning after a shower and it keeps my skin completely hydrated for the rest of the day without a sticky feeling. Whereas with most lotions I feel the need to apply and reapply throughout the day, I don't feel that urge at all with the Bum Bum Cream.

It smells like a Brazilian beach vacation.

Perhaps my favorite part of this body butter is the fragrance. Till smell-o-vision becomes a regular part of our daily lives, I'll describe it as a salted caramel cupcake meeting a freshly-cut coconut. On days I don't want to wear perfume, I love that the opulent notes of cocoa and jasmine linger a bit on my clothes till I wash them (another reason this is a must-have for hot, sweaty vacations).

It's no wonder this has nearly 11,000 five-star reviews on Amazon, with most of them calling out the sumptuous scent. I've even gotten my family abroad hooked—I often travel with half a suitcase filled with jars of Bum Bum Cream for my aunts, uncles (yes, the scent is unisex!), and cousins.

They also have two other scents I like to indulge in when I want to mix things up. The Coco Cabana Cream ($45, Sephora) has more of a sweet coconut scent I love using in the summer time, and the newly-launched Bom Dia Cream ($45, Sephora) has a musky wood and jasmine scent that I feel will become my new date night essential.

Why This TikTok-Famous Butt Cream Is Totally Worth The Hype (3)

Neha Tandon

Former Senior Commerce Editor

Neha Tandon is the former senior commerce editor of Women's Health. She has written for New York Magazine, Cosmopolitan, BRIDES, Harper's Bazaar, Business Insider, Byrdie, and Well+Good.

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Why This TikTok-Famous Butt Cream Is Totally Worth The Hype (2024)

FAQs

What does the Bum Bum Cream do? ›

According to the company's website, the lotion smells like pistachios and “helps visibly smooth and tighten the appearance of your skin.” Many of its fans fall well outside the typical market for firming.

What celebrities use Bum Bum Cream? ›

Not only has Bum Bum Cream been all over our TikTok feeds, but some of our favorite celebs swear by it. Selena Gomez, Hailey Bieber and Hilary Duff have sung the body cream's praises—Duff told the New York Times that she was "obsessed" with Bum Bum Cream.

Is buttpaste good for the face? ›

While Dr. Jocelyn Gandelman, a board-certified dermatologist at Schweiger Dermatology Group, says that the product could be used for slugging "as it is a highly occlusive barrier," she adds, "It does however have more active ingredients that could cause irritation to facial skin."

Can kids use the Sol de Janeiro Bum Bum Cream? ›

If your kiddo must have it, the yellow jar is probably fine. However, stay away from the pink Beija Flor jar as it contains retinol, and the red Bom Dia Bright contains vitamin C and AHAs—both are not suitable for tween skin. ⁠

How long does it take to see results from Bum Bum Cream? ›

After only a few days of use, I definitely noticed some slight improvements. On the hydration front, my bum was softer than ever. I typically have pretty dry skin, and the cream had greatly reduced any sign of redness, bumps, and dry patches.

Does Bum Bum Cream tighten your bum? ›

Brazilian Bum Bum® Cream is a luxurious all-over body cream that absorbs quickly to help visibly tighten the appearance of skin.

Can you put bum bum cream on your face? ›

The Brazilian Bum Bum Cream claims to be a “fast-absorbing body cream that helps tighten and smooth the look of skin.” Before someone asks, yes this product is designed for your “bum bum,” but you can absolutely use it anywhere you're looking to tighten and smooth.

Where do you rub bum bum cream? ›

Massage in a circular motion, creating warmth for better absorption and circulation. Use it on your bum bum, legs, tummy, arms, and anywhere else you want a visible lift and glow.

Does bum bum cream smell like coconut? ›

The powerful smell, however, is what the lotion is best known for — it's a gourmand blend of vanilla, caramel, and almond that smells particularly sweet in the bottle but becomes more subtle and sophisticated once applied to the skin.

What can you use bum cream for? ›

Designed to be used as a nappy change cream, this miracle product has become an essential in the Pure Beginnings mum's medicine bag, as it can be used on a variety of different ailments: rashes | insect bites | chapped skin | dry cuticles and hands | dry lips | minor abrasions. Apply after bath and each nappy change.

What is slugging? ›

Slugging is basically the process of slathering your face (or, in some cases, your nails) with petroleum jelly overnight. Social media skin care gurus claim it has given them a gorgeous glow. So, how does it work? “Petroleum jelly is a simple and very occlusive ointment,” Dr. Kassouf says.

Why use diaper cream? ›

Creams form a barrier on your baby's skin and keep urine and poop from touching and damaging it. Creams tend to have less oil than ointments and so can spread easily. Most diaper creams have zinc oxide, which forms a waterproof layer on the skin.

Why is Sol de Janeiro so popular? ›

The brand is known for its tropical, laid-back vibe and hit products like its Brazilian Bum Bum Cream and line of fragrance mists. Beyond just smelling good, its hair and body care products are solution-focused, aiming to respectively improve strength and shine or elasticity and smoothness.

Can you use Vaseline as baby bum cream? ›

Yes, you can...but

Vaseline is cheap and does work well to create a moisture-sealing barrier, which is exactly what you want in a diaper rash cream for baby. However, the water-repellant film it forms on the applied area doesn't allow the skin to breathe.

Can I use bum bum cream on my stomach? ›

Suggested Use

For your bum bum, legs, tummy, arms, and body.

What is the use of bum cream? ›

Bare Body Plus Bum Cream helps to brighten and soften the skin of the bum. It is formulated with a blend of ingredients that have been shown to be effective in reducing the appearance of dark spots, stretch marks, and other skin concerns.

Where do you rub Bum Bum Cream? ›

Massage in a circular motion, creating warmth for better absorption and circulation. Use it on your bum bum, legs, tummy, arms, and anywhere else you want a visible lift and glow.

Can you use Bum Bum Cream every day? ›

After using the Brazilian Bum Bum Cream daily, we found our skin feeling soft and more nourished. This body cream's moisturizing effects are long-lasting, and a small amount goes a long way to delivering luxurious hydration.

Do you use Bum Bum Cream after shower? ›

To have lusciously soft and wonderfully smelling skin every day we'd recommend using Bum Bum Cream daily, as part of your body care routine. Try to fit it in after your shower routine. Massage the cream in a circular motion when applying – this helps with absorption and circulation stimulation.

References

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