The Genesee Keg Tree Lighting party is back! After a two-year break, we’re excited to be able to host another epic holiday bash at the Genesee Brew House!
Join us Friday, December 2, from 5-9pm (tree lighting at 6:30pm sharp) for a night of full of friends, special beers, 500+ kegs, 20,000+ lights and much, much more!
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FIFCO USA and Labatt volunteers joined the United Way on Wednesday for the Buffalo Day of Caring, assembling emergency preparedness kits that will be distributed in the event of future weather emergencies. This was made possible in part by Labatt, which donated $5,000 to provide the kits for future weather emergencies after winter storms crippled Buffalo and Erie Co. this past winter. Thank you to all our volunteers and Labatt for continuing to prove why Buffalo is the City of Good Neighbors!
Labatt Parks and Rec Launches in Buffalo! First up was Detroit – and now it was on to Buffalo for the Labatt team as its new Parks and Rec program launched at Buffalo’s Cazenovia Park on Tuesday! FIFCO USA volunteers joined alongside members from the Buffalo Olmsted Parks Conservatory to repair and restore a full baseball diamond and spruced up other areas of the park. Check out some of the news coverage — WIVB Channel 4 reported extensively on the effort, as did WKBW Channel 7. Check out the Channel 4 story to hear from Assoc. Labatt Brand Manager, Corey Berger, and see some of our volunteers in action! Thank you to all our FUSA team members who braved the rain to help improve the park and show why Buffalo is the City of Good Neighbors!
Volunteers Deliver Big as Brand-Driven 3BL Programs Kick Off in Detroit and Rochester! Dustie Kropf, MBA Tom Clark Correna Dolce Scott Suppes Chaz Parmelee Brandon Flinker Matthew Hensler Bess Swanson Lauren Avichouser Brighton Ferris Michael Cremeans Friday’s weather may have been dreary – but that didn’t stop dozens of FUSA volunteers from giving back to their neighborhoods! In Detroit, Labatt USA’s new Parks and Rec program kicked off with a cleanup event at Belle Isle Park. More than 50 volunteers cleaned tennis and basketball courts, planted flowers, and mulched. In Rochester, FUSA partnered with the Urban League of Rochester — a workforce diversity partner — to clean, paint and organize the organization’s offices. This event is the latest example of a strong partnership between FUSA and the ULR, which are working together through Genesee’s Made for the Trade program to attract young adults to jobs available at the brewery in Rochester.
ALERT: Fraudulent Online Employment Scams Always beware of online scams involving job offers! FIFCO USA does not make employment offers via social media or private messaging. Unfortunately, scammers have tried to collect and steal personal and confidential data by impersonating company employees. To protect yourself, never share your personal information through an insecure source online. FIFCO USA will never request any form of payment or payment information during the employment process. For more information on this topic and helpful fraud prevention tips, please visit the FBI website at fbi.gov.
The official tree lighting ceremony will be this Friday, December 1 at 6pm during their December Food Truck Round Up. There will be carolers, an appearance by the Mande Milkshakers and plenty of beer on tap!
ABITA SPRINGS, La (press release) – Abita Brewing Company, is kicking the holiday season off with a larger than life Keg Tree in their Brewery Beer Garden. This nine-level tree is constructed of 212 stainless steel, half-barrel kegs, 260’ of stainless cable, trimmed with over 2,500 LED lights, and topped with three Abita fleur-de-lis neons.“We wanted to celebrate the holidays bigger this year and a team member brought this idea up at lunch,” said David Blossman, president and CEO of Abita Brewing Company. “We worked together with our team to layer the kegs and hang the lights. Within a few weeks our vision came to life and the result was a 20’ keg tree in our beer garden.”
There will also be local food and beer trucks. Genesee’s brewmaster also announced Wednesday that Genesee is bringing back the Keg Tree Ale. This year it’s cinnamon cream.
Any person with disabilities who needs help accessing the content of the FCC Public file should contact Karen Calarese at [email protected] or 585-546-5670Mark your calendars! The Keg Tree lighting event will be Friday, Dec. 2 at the Genesee Brew House. Starting later this month, a team of Keg Tree elves will stack more than 500 empty Genesee Kegs before adding all the lights.
“What could be more Rochester than hanging out with 8,000 of your closest friends and family, braving any kind of weather — shorts, t-shirts, who knows, don’t put them away yet, you never know — and having a Genny around the giant keg tree?” Genesee Brew House Brewmaster Dean Jones said. “That sounds like a blast to me.”
Construction of the Keg Tree took place last month in preparation for Friday’s event, which always draws a large crowd. The tree is made up of 532 kegs reaching nearly three stories tall with close to 30,000 lights.Jones told the crowd that it was an incredibly humbling experience to realize that, “We do this for you. All of our Genesee fans, all of our Genesee employees, all their friends and family are so excited to get this off and have all of you back into the Genesee Brew House parking lot.”
That is a nearly three-story illuminated pyramid made up of 532 beer kegs and it’s become a Rochester tradition since the brewery introduced it in 2013.
Genesee’s Brewmaster, Dean Jones, made note of that fact just before the lighting of the Keg Tree, when he said that, “Last year, you know what happened? We built a keg tree, we lit the keg tree, who was there to see it?”
By 2018, 520 kegs comprised the tree, which stood 27 feet tall, was covered in more than 20,000 lights synced to Christmas music and crowned with a slicker version of the original topper.
After a two-year pandemic-forced hiatus, Genesee Brewery’s keg tree lighting ceremony has been set for 5 p.m. Friday, Dec. 2, at the Genesee Brew House, 25 Cataract St., the company announced Wednesday morning.Genesee’s Cinnamon Cream Ale, or Keg Tree Ale, will be served from beer trucks, and part of the proceeds from sales will go to the Open Door Mission. Other seasonal favorites for the event will include Genesee’s Winter Warmer and Chocolate Scotch Ale.
Keg tree construction will start in mid-November. Tree creator Mike Gaesser of Greece, a longtime brewery employee who retired last June, will lead a team of seven keg tree “elves” in stacking 532 empty half-barrel Genesee kegs nearly three stories high.“What’s more Rochester than hanging out with thousands of people outside in December and drinking cold beer around a Genesee Keg Tree?” Jaime Polisoto, Genesee brand director, said in a statement. The Dec. 2 lighting event will feature such food trucks as Bay Vista Taqueria, ROC City Sammich, Pop Up and Eats, Travelin’ Tom’s Coffee Truck and Rochester Kettle Corn. The keg tree debuted in 2014. The first one was constructed from 300 empty half-barrel kegs trimmed with 600 feet of LED green rope lights and capped with a rotating Genesee Beer sign. It stood 23 feet tall, reaching the second-story balcony of the brewery’s signature Genesee Brew House, gift shop and museum.