Stüssy (/ˈstuːsi/) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
There’s no other meaning behind the emblem apart from the obvious one – it was the surname of the company founder. However, the signature itself wasn’t his invention – in fact, the unique artwork was derived from the signature of artist Jan Stussy, the uncle of the company founder.The script logo for the Stussy brand was definitely drawn by hand. It presumably served as an inspiration for one of the wordmarks for TV show Malcolm in the Middle.In the course of time, the line developed into an international streetwear brand – partly due to the fact that Stussy traveled and used this as an opportunity to spread his culture. The clothing became an important part of the new wave beach culture. It was inspired by skaters, musicians, DJs, and artists from New York, London, Tokyo and other corners of the globe – all those people who were trendsetters for the street culture and beach culture.
If you ask, what is Stussy‘s most iconic item, the answer would probably be – the baseball hat with the distinctive “S.” Shawn Stussy is sometimes called the pioneer in putting logos on baseball hats – the trend that was very soon borrowed (or re-invented) by other brands. The first baseball hat featured a big “S” on the front. The name of the brand wasn’t visible on the front, but the hat had the famous signature on the back. As the company’s Certified Public Accountant Frank Sinatra Jr. recalled, these hats made around 20% of the brand’s business in the late 1980s.Every item on our Shop is washed and ready to be worn! We try our best to showcase the condition of the product through the Pictures, the Condition Chart and Details above.Founded in 2018 by two Friends Simon & Niklas out of their mutual passion for hunting vintage clothing, Double Double Vintage offers a unique selection of Vintage Clothing focused on Sports, Music, TV, Popculture & all things 90s as well as Brands like Nike, adidas, Fila, Ralph Lauren & more.
The stated size is our Recommendation and can vary from the Size on the Tag. If you’re unsure about the size, you can find the exact Measurements of every Item in the Chart below. If the measurements are not there, feel free to contact us!Deadstock (short “DS”) means that the article is still new and hasn’t been worn before – often even with Original Tag. But New here does not mean it’s modern, but old stocks, which are very rarely found in this state. Attention: Even Deadstock items can have marks due to years of storage, which we always show on the product page. However, these traces can usually be removed with a simple wash.
Abloh himself once shared that the luxury fabric used, the employees’ efforts and Customs—among many other factors—are what makes Off-White more expensive than other brands like it.